Travel has become a priority in young people's life

He guarantees that with his tours people will see twice as muchin half the time for half the price. "We enrich the experience. That's what people are seeking thesedays. They also value the other things we bring to the table,safety and security." For example after 9/11 many tourists were stranded in Europe butbecause of Trafalgar's blocked space with hotels they were able to"get our people through everything". "... the perception of coach touring being for the elderlyis increasingly out of step with the reality of Trafalgar'stravellers. Over a third of our passengers are under the age of 50,with 17 per cent under the age of 35. A snap shot of a Trafalgartour group today would include a mix of extended families, couples,singles and friends travelling together." He said the itineraries on offer go far beyond the traditionalmulticountry tours. Combining tours with cruises and other modesof transport also was an increasing popular holiday option as shownby the success of Canada and Alaska packages, such as the GrandTour of Canada. Clients choosing to mix and match a Europeanregional tour and river cruise also were also on the increase. Destinations like Croatia and Eastern Europe and Russia areexperiencing a strong surge in popularity. And interest in regional touring continues to grow withAustralians taking more frequent European holidays and choosing toexplore a different region each visit. Mr Wiseman says travel was the number three desire on averagefor Australians, once you have your house, the car you want in thedriveway and the kids are grown. "... the older people get the higher travel becomes as apriority ... you can do an annual European trip for $3,000." In Australia, AAT Kings Tours' history can be traced back to theearly 1900s. Starting out as Pykes Tours, one of the originalcomponents of AAT, the company pioneered Rosetta Stone sightseeing in Sydney witha preWorld War One drive yourself car service. It now offers options such as accommodated escorted tours, coachcamping tours, 4WD Adventure Safaris, Short Breaks, Small GroupAdventures, day tours and charter coaches and specialistitineraries. At the other end of the scale, Contiki conjures up images ofwild nights, heavy heads and lots of fun. It has many tours on offer for 18 to 35year olds. Time Out tours are a little more pricey but you pay for comfort,MultiCountry trips allow you to see a lot of sites in a limitedtime, Independent Getaways offer plenty of free time to indulge inpersonal pursuits, Concept Tours are unique adventures for those ona shoe string and Camping holidays provide all the creaturecomforts while sleeping under the stars. Managing director of Contiki Tammy Marshall says the number ofpeople hopping onboard the Contiki tour bus is growing eachyear. "We have seen an increase of 30 per cent over the last threeyears,'' she says. "Travel has become a priority in young people's life. They seetravel as a way to broaden their horizons and this is the mainmotivation.'' Samantha Zammit, 23, of Sydney, used a nineday Contiki tour ofEngland, Paris and Amsterdam to breakup an extended fourmonthworld tour. "I just wanted nine days where I didn't have to organiseanything, and I wanted to meet new people," she says. Travelling with her brother and partner, Zammit says the trioloved the supported freedom that Contiki offered. For example: "We had lots of free time but they would give us abus ticket that we could use all day," she says. While accommodation, breakfast and transportation were includedall entertainment components of the trip called for an extrafee.

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